Exclusive Interview with the Head of BMWNA Product Planning and Strategy

Exclusive Interview with the Head of BMWNA Product Planning and Strategy/BMW Motorsport Manager, Martin Birkmann – A Look into the Future World of ///M Cars, Racing, and Current Engine Tech. At the recent 2010 NAIAS, we got a chance to speak with Martin Birkmann who is the Head of Product Planning and Strategy with BMW NA, as well as BMW Motorsport Manager in the U.S. If you haven’t already, we advise you get some coffee brewing or pop-corn popping – what follows is extremely interesting information about current and future BMW products.

With BMW’s new engines, the revamped N54 and now the N55, what have you upgraded on the N54?

Martin Birkmann: With the N54 we’ve basically changed the mapping of the engine, pressure of the engine, given it a more sporty, more torque, and peak oriented performance curve.

What are the differences between the N54 and N55?

Martin Birkmann: At first glance we’ve changed something in the architecture, we made the engine more compact, but in terms of costumer benefit the biggest change is the application of VALVETRONIC. With variable valve lift we eliminate the throttle and so we’ve made the engine again more efficient than the N54. The N55 is maintaining the N54’s base performance level, but gives you a lot of enhancement on the efficiency side

Will we see the N55 engine across the range?

Martin Birkmann: We started announcing the N55 for the 5 series GT so you can expect to find it in the regular 5 series sedan, one series, and we’ll roll it out for more and more applications.

With the new 5 series, what kind of changes can we expect to see on the new M5?

Martin Birkmann: I think it’s been widely speculated and confirmed that we’ve somewhat seen the dawn of the end of the NA engine. M is no exception, we’ve launched our first turbo M engines and I think that will be the biggest difference if you look at the tech spec sheet – that we will go with turbo charging for the M5. There is speculation that I don’t want to comment about; we will clearly see a change in the transmission strategy, we are still examining the need for a second transmission variant. We’ll know more about that as we go forward, as you know, every one should know that BMW NA in persona is a big proponent of manual transmissions and three pedal vehicle operation, but it’s not a trend that you see in the market gaining a lot of momentum right now. Our customers want more semi-automatic transmissions, so that’s a must, and everything else is a can. We’ll see as we approach the launch of the car.

What clear future do you see for BMW and racing?

Continued

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Jyuichi Wakisaka and Andre Lotterer took the overall GT500 win in the team's Lexus SC430 last year

SuperGT Lexus LFA GT500 – Click above for image gallery

Take a look at the field of 2010 SuperGT competitors and something's amiss. Nissan's been campaigning its new GT-R in the series for two years and Honda recently revealed the HSV-010 before its inaugural run in the series this May. What's missing? A new competitor from Toyota.

Jyuichi Wakisaka and Andre Lotterer took the overall GT500 win in the team's Lexus SC430 last year, but that model is not long for this world, so it's just a matter of time before Toyota fields a new car in the series. So what's set to take the SC430's place? The answer's obvious: the Lexus LFA.

Although Toyota's yet to confirm the LFA's entrance (we're expecting an announcement later this year), Iain Chandler, a skilled 3D artist hailing from Australia, has rendered a GT500-class LFA, complete with six sets of livery. While it's far from official it's a pretty good indication of what to expect when Toyota finally pulls the trigger, and Lotterer seems to approve – he posted the images on his site.

SuperGT Lexus LFA GT500 Renderings

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Federal indictments have been handed down to 10 Nevada emissions testers

Emissions tests are often part of the registration renewal ritual for many car owners. Some appreciate being able to breathe deeply, others see it as a de facto tax, while still another group of automotive unfortunates have cars that won't pass without much expensive work. Whether for purely financial reasons, or a chafing anti-authoritarianism, some drivers elect to circumvent the system.

Federal indictments have been handed down to 10 Nevada emissions testers for falsifying emissions tests. The ten testers allegedly accepted cash stipends for "clean scanning" a car. Normally during a Nevada emissions test, vehicles are plugged in via their OBD-II port and the Vehicle Identification Number is entered into a computer. The computer then scans the car's on-board system and passes or fails the automobile. "Clean scanning" is a deception whereby a different vehicle, one that will pass, is connected to the computer, and the VIN of a failing car is entered. More than 1,000 vehicles are believed to have been falsely passed this way by the indicted.

Fooling around with the federal Environmental Protection Agency has these 10 individuals facing up to two years of incarceration and maximum fines of $250,000 per person. Is it mere coincidence that this high-stakes game of palm greasing happened in Vegas?

Even Peugeot and Citroën were in on the action

Hope for France: Left to right, Gilles Vidal, Jean-Pierre Ploué and Thierry Metroz

There was a time when "France" and "design" were nearly synonymous, at least in the automotive sphere. Delahaye, Voisin, Bugatti, Talbot-Lago (including the high-water mark Figoni et Falaschi "Tear Drop" cars), etc. Prewar, no one had anything on the French. Even Peugeot and Citroën were in on the action; the former producing the elegant 402 and the latter building the glorious Traction Avant.

However, after the Great Depression and post-WW2 auto shakeout, the scenery changed. Sure, Citroën still had a few design masterpieces left in the tank - the 2CV, the DS and SM. Peugeot made some excellent cars (205, 404) but they certainly weren't lookers. Then a few years back, Peugeot bought Citroën. Since that time, Peugeots have become wildly bizarre-looking, while Citroën has produced exactly one beauty, the C6. Point being, France's automotive designs are a far cry from their prewar glory days.

PSA Peugeot Citroën wants to change that trajectory. Under PSA design leadership of Jean-Pierre Ploué, Gilles Vidal has taken over design of Peugeot and Thierry Metroz is now in charge of how Citroëns look. Metroz might have an easy time of it, as Ploué has to some degree set Citroën on a halfway righteous path. Again, we're big fans of the big C6 and in truth, the C3 and DS3 are pretty much OK-looking as well. Monsieur Gilles, however, has his work cut out for him. Have you looked at a 3008 or an 807 lately? Not so hot.

The 535i Gran Turismo

2010 Mercedes-Benz E350 Coupe – Click above for high-res image gallery

Marketing does funny things. Recently the word "coupe" has been rendered null and void of meaning by crafty marketing types behind cars like the Mercedes-Benz CLS, BMW X6 and Volkswagen CC, while the BMW 5 Series Gran Turismo has sucked every last ounce of truth, honesty and passion from the term "Gran Turismo." It's now just advertising flim-flam. The BMW 8 Series was a grand tourer. The 535i Gran Turismo? We hear it's very practical...

We mention co-opting of the terms "coupe" and "Gran Turismo" because marketers pulled a similar stunt back in the early '70s with the phrase "Personal Luxury Car." Some cars did fit the definition well (roughly, a luxury coupe exists where practicality and efficiency are traded in favor of style, plush and image), others did not. For example, in the U.S. where we like our luxury by the yard, a 1971 Buick Riviera is a perfect example of a personal luxury car. An AMC Matador Brougham complete with Oleg Cassini interior isn't. Regardless of reality, by 1973 every car with two doors and faux-vinyl seats got tagged with the PLC label. As such, the phrase "personal luxury car" became meaningless.

Apropos of all that, Mercedes-Benz was kind enough to let us test its two-door version of its new W212 E-Class, the 2010 E350 Coupe. The new model marks the first time in three generations that Mercedes has offered a coupe version of what's generally considered to be its sauerbraten und spätzle. You'd have to go back to Bill Clinton's first term (that's pre-Lewinsky) to find the two-door W124 E-Class. Obviously, the B-pillarless two-door qualifies as a coupe, but a personal luxury car? Or, dare we say it, a GT?

2010 Mercedes-Benz E350 Coupe

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President Obama to attempt to force Japan into including American automobiles in its C4C program

Like everywhere else on the planet, new car sales are down in Japan (17 percent versus 2008 levels, to be exact). And, like a number of other countries, Japan has decided to spur automobile sales by creating a cash-for-clunkers-style program at a cost of $3.7 billion. Unlike similar programs from other countries, including the one that ended late last year in the U.S., Japan has drafted a set of rules that strongly favors its own automakers – in effect precluding American cars from qualifying for sales incentives of up to $2,830 per vehicle. Eighty-seven percent of all Japan's domestic models qualify.

By way of comparison, there were multiple C4C bills considered by U.S. policymakers, and the program that eventually went into effect allowed any and all sufficiently fuel efficient vehicles to qualify for its incentives, regardless of their country of origin. After it was all said and done, 319,300 out of a total of 677,000 (just about half) of all C4C sales were Japanese cars.

According to the Detroit News, a number of American lawmakers, including Rep. Betty Sutton, D-Ohio, have called Japan's program "discriminatory and fundamentally unfair... unacceptable and outrageous." To highlight her displeasure over Japan's insular auto market – to wit, imports make up less than five percent of all new car sales in Japan – Sutton has introduced a bill this week urging President Obama to attempt to force Japan into including American automobiles in its C4C program. What are the chances of it passing? Something about snowballs comes to mind...

General Motors and Chrysler looking at slipping sales

This just in from Hard Numbers News: From 2000 to 2007, an average of 16.8 million vehicles were sold in the States. In 2008, that figure dropped to 13.2 million. Perhaps unsurprisingly, the tally for 2009 is expected to put the sales needle somewhere around 10.4 million. According to Bloomberg, that would make last year the worst for new car sales since 1982, when there was not only a recession but also 25 percent fewer Americans.

The good news: sales began to rise at the end of 2009, having sustained themselves nicely after the revelry of cash-for-clunkers. The final data isn't in yet, but Bloomberg's survey of analysts suggests two months of gains in November and December. Predictions estimate that Ford, Toyota, Honda and Nissan saw increases, with General Motors and Chrysler looking at slipping sales.

The silver lining? Meager sales could "indicate significant pent-up demand." That kettle of demand is going to take some time to boil, but a rise in household spending is penciled in for late 2010, along with greater availability of credit, and a drop in unemployment numbers is in the forecast as well. The road to recovery will be a slow one, but hopefully with the turn of the calendar year will come a turn in fortunes for the U.S. economy.